Mini Programs are another WeChat feature that explains the app’s rampant popularity. It allows for the use of mini-apps, all integrated with the your WeChat profile and accounts. In WeChat home page, simply pull the page down, you will see recommended Mini Programs appear.
You can use DiDi, China’s #1 ride-share service, through their Mini Program. Tesla’s Mini Program lets you locate the nearest charging station or schedule a test drive. Movie theaters let you browse, book, and pay for movie tickets. Get the entire subway map and schedule updates. Many restaurants even have Mini Programs that let you browse and order through their online menu. It also hosts games, blogs, and every other type of application you can imagine- with over 1 million Mini Programs available.
Many businesses choose use WeChat Mini Programs because there’s no need for users to download an additional app, which eliminates barriers to entry as 93% of the population is already on there. With verified ID and payments built in, it’s a convenient way to meet your consumers. As of 2019, over 200 million people use Mini Programs daily.